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Website, Social Media, Reviews, Videos & More!
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Special Pre-Training Previews
What is the secret to great marketing?
Being able to to enter the conversation going on in your prospects head right now...
To meet them where they are...
And to deliver exactly what they need to solve their problems, achieve their dreams, and deliver the transformation they desire.
Over the next 4 days and on Thursday's world premier training, we'll reveal one of most powerful strategies you've ever seen to help you "enter the conversation" and attract and close more clients and customers.
Stay tuned...
Being able to to enter the conversation going on in your prospects head right now...
To meet them where they are...
And to deliver exactly what they need to solve their problems, achieve their dreams, and deliver the transformation they desire.
Over the next 4 days and on Thursday's world premier training, we'll reveal one of most powerful strategies you've ever seen to help you "enter the conversation" and attract and close more clients and customers.
Stay tuned...
Pre-Training Insight #1
3 Traffic Trends Every Founder & Marketer Should Know
In the fast-paced digital world of 2024, staying ahead of the curve is crucial for business success. Three key trends are reshaping how businesses attract and engage with their audience online.
Whether you're a business owner or a seasoned marketer, understanding these trends is essential for driving growth and staying competitive.
1. The Rising Cost of Paid Traffic
Over the past few years, the cost of paid advertising has skyrocketed across major platforms. This trend is forcing many businesses to rethink their traffic acquisition strategies.
Relying solely on paid traffic is becoming unsustainable for many businesses, especially small to medium-sized enterprises.
That's why it's critical to start exploring cost-effective alternatives to paid advertising that can provide a steady stream of interested visitors to online assets... websites, videos, social media, and more.
2. The Growing Importance of Digital Omnipresence
Today's consumers interact with brands across multiple touchpoints before making a decision. Being present and easily discoverable across various online platforms is becoming crucial.
Businesses need to ensure they're visible and providing value wherever their target audience is spending time online.
But then they (or your as their marketer) need to ensure they can be easily found on all relevant platforms where their audience spends time.
3. The Dominance of Video Content
Video continues to dominate online content consumption, with short-form videos seeing explosive growth across platforms.
Businesses that aren't leveraging video are missing out on a massive opportunity to engage their audience and drive traffic.
But just because a video is posted doesn't mean anyone will ever see it.
Driving the right traffic to those videos is essential.
Whether you're a business owner or a seasoned marketer, understanding these trends is essential for driving growth and staying competitive.
1. The Rising Cost of Paid Traffic
Over the past few years, the cost of paid advertising has skyrocketed across major platforms. This trend is forcing many businesses to rethink their traffic acquisition strategies.
Relying solely on paid traffic is becoming unsustainable for many businesses, especially small to medium-sized enterprises.
That's why it's critical to start exploring cost-effective alternatives to paid advertising that can provide a steady stream of interested visitors to online assets... websites, videos, social media, and more.
2. The Growing Importance of Digital Omnipresence
Today's consumers interact with brands across multiple touchpoints before making a decision. Being present and easily discoverable across various online platforms is becoming crucial.
Businesses need to ensure they're visible and providing value wherever their target audience is spending time online.
But then they (or your as their marketer) need to ensure they can be easily found on all relevant platforms where their audience spends time.
3. The Dominance of Video Content
Video continues to dominate online content consumption, with short-form videos seeing explosive growth across platforms.
Businesses that aren't leveraging video are missing out on a massive opportunity to engage their audience and drive traffic.
But just because a video is posted doesn't mean anyone will ever see it.
Driving the right traffic to those videos is essential.
By staying attuned to these trends and adapting your strategies accordingly, you can position your business or your clients to capture more attention and drive meaningful traffic to all your online assets.
The key is to diversify your traffic sources, ensure you're discoverable across multiple channels, and engage your audience with the content formats they prefer.
Stay tuned for our next post, where we'll explore effective ways to leverage these trends and drive free traffic to your business!
The key is to diversify your traffic sources, ensure you're discoverable across multiple channels, and engage your audience with the content formats they prefer.
Stay tuned for our next post, where we'll explore effective ways to leverage these trends and drive free traffic to your business!
Pre-Training Insight #2
5 Ways to Drive Free Traffic
In our last post, we discussed the rising costs of paid advertising and the growing importance of digital omnipresence.
Today, we're diving deeper into how you can leverage this trend to drive free traffic to any business.
Here are five powerful ways to drive free traffic in today's digital landscape:
1. Optimize Your Website
A website is a company’s digital home base. It's often the first impression potential customers have of a business, so it's crucial to make it count.
Today, we're diving deeper into how you can leverage this trend to drive free traffic to any business.
Here are five powerful ways to drive free traffic in today's digital landscape:
1. Optimize Your Website
A website is a company’s digital home base. It's often the first impression potential customers have of a business, so it's crucial to make it count.
- Ensure the website is user-friendly and mobile-responsive
- Make sure the site loads quickly to reduce bounce rates
- Regularly update content to keep it fresh and relevant
Think about the questions potential customers might ask and make sure the website content addresses these queries comprehensively.
2. Leverage the Power of Articles
Creating informative, valuable articles can position a business as an authority in their industry and attract organic traffic.
2. Leverage the Power of Articles
Creating informative, valuable articles can position a business as an authority in their industry and attract organic traffic.
- Write about topics the target audience is interested in
- Use clear, engaging headlines that capture attention
- Share articles on the website and other platforms
Business blogs are still a great place to post articles and keep visitors coming back for more valuable content.
3. Embrace Video Content
As we mentioned in our previous post, video content is dominating the digital space. It's an excellent way to engage an audience and drive traffic.
- Create short, informative videos about products, services or the industry
- Share behind-the-scenes content to humanize the business brand
- Use video to answer common customer questions
Don't forget to optimize video titles and descriptions to make them easily discoverable.
4. Engage on Social Media
Social media platforms offer a free way to connect with an audience and drive traffic to other online properties.
- Choose platforms where the target audience is most active
- Share a mix of original content and curated industry news
- Engage with followers by responding to comments and messages
Use social media to tease the latest blog posts or videos, encouraging followers to visit a website for the full content.
5. Utilize Directory Listings
Many online directories allow free business listings, increasing visibility and driving traffic.
- Claim a Google My Business listing
- List businesses on industry-specific directories
- Ensure business information is consistent across all listings
Encourage satisfied customers to leave reviews on these platforms to boost credibility and attract more traffic.
By implementing these five strategies, any business can create a robust online presence that can help drive free traffic from multiple sources.
BUT, just putting content out there doesn’t guarantee traffic...
That’s why on Thursday’s training we’ll dive into exactly what to do to optimize all of this content to drive UNLIMITED free traffic.
Pre-Training Insight #3
Discover the Cornerstone of Business Growth
In our previous post, we explored five powerful ways to drive free traffic to your business: optimizing your website, leveraging articles, embracing video content, engaging on social media, and utilizing directory listings.
While each of these strategies can be effective on its own, truly successful marketing requires a unified approach.
That’s one of the reasons we build software around The 4 Core – Reputation, Traffic, Social Media, and Funnels & Automation.
Alone, improvements in any one of those areas can deliver positive results for businesses. But together… the results can be game changing.
Today, we're going to discuss what I consider the cornerstone of great marketing and business growth – a foundational element that can amplify all your efforts across these channels.
The Power of a Single Lever
The Greek mathematician Archimedes once said “give me a firm place to stand and a lever and I can move the Earth.”
Imagine for a moment that you could pull a single lever that would simultaneously improve website performance, make articles more engaging, boost video views, increase social media interactions, and make directory listings and reviews more effective.
The end result of all of that being more leads and higher conversions for any business pulling that lever.
Sounds too good to be true, right?
But what if such a lever existed?
The key to unlocking this powerful lever lies in deeply understanding your audience. More
specifically, it's about grasping the exact transformation or result your prospects are seeking.
Think about it: People don't buy products or services; they buy outcomes.
They buy solutions to their problems, paths to their desires, bridges to their aspirations. When you truly understand what your audience wants to achieve, you can align all your marketing efforts to speak directly to those desires.
Entering the Conversation in Their Head
Marketing legend Robert Collier once said, "Enter the conversation already taking place in the customer's mind." This principle is more relevant today than ever before.
When you understand the transformation your audience seeks, you can:
While each of these strategies can be effective on its own, truly successful marketing requires a unified approach.
That’s one of the reasons we build software around The 4 Core – Reputation, Traffic, Social Media, and Funnels & Automation.
Alone, improvements in any one of those areas can deliver positive results for businesses. But together… the results can be game changing.
Today, we're going to discuss what I consider the cornerstone of great marketing and business growth – a foundational element that can amplify all your efforts across these channels.
The Power of a Single Lever
The Greek mathematician Archimedes once said “give me a firm place to stand and a lever and I can move the Earth.”
Imagine for a moment that you could pull a single lever that would simultaneously improve website performance, make articles more engaging, boost video views, increase social media interactions, and make directory listings and reviews more effective.
The end result of all of that being more leads and higher conversions for any business pulling that lever.
Sounds too good to be true, right?
But what if such a lever existed?
The key to unlocking this powerful lever lies in deeply understanding your audience. More
specifically, it's about grasping the exact transformation or result your prospects are seeking.
Think about it: People don't buy products or services; they buy outcomes.
They buy solutions to their problems, paths to their desires, bridges to their aspirations. When you truly understand what your audience wants to achieve, you can align all your marketing efforts to speak directly to those desires.
Entering the Conversation in Their Head
Marketing legend Robert Collier once said, "Enter the conversation already taking place in the customer's mind." This principle is more relevant today than ever before.
When you understand the transformation your audience seeks, you can:
- Craft website copy that immediately resonates with visitors
- Write articles that address your audience's most pressing questions and concerns
- Create videos that demonstrate the exact results your audience wants to achieve
- Post social media content that sparks meaningful engagement around topics your audience truly cares about
- Optimize directory listings with descriptions that highlight how you deliver the outcomes your audience desires
So, what is this magical lever that ties everything together?
It's the ability to consistently and accurately identify and address your audience's desires across all your marketing channels.
On Thursday, I’ll reveal the cornerstone strategy that allows you to pull this lever over and over again…
Driving consistent traffic to a wide range of digital assets.
In our next post, we'll delve deeper into how you can unlock the power of customer intent to make this cornerstone principle even more effective.
Come back Wednesday for more!
It's the ability to consistently and accurately identify and address your audience's desires across all your marketing channels.
On Thursday, I’ll reveal the cornerstone strategy that allows you to pull this lever over and over again…
Driving consistent traffic to a wide range of digital assets.
In our next post, we'll delve deeper into how you can unlock the power of customer intent to make this cornerstone principle even more effective.
Come back Wednesday for more!
Pre-Training Insight #4
Unlocking the Power of Customer Intent
In our previous posts, we've explored crucial marketing trends, strategies for driving free traffic, and the cornerstone of great marketing.
Today, we're diving into a topic that ties everything together: understanding and leveraging customer intent.
Customer intent is the driving force behind every search, every click, and every purchase.
When you understand what your customers truly want, you can tailor your marketing efforts to meet their needs precisely. This leads to higher engagement, better conversion rates, and ultimately, business growth.
There are several ways to gain insights into your customers' intentions:
Today, we're diving into a topic that ties everything together: understanding and leveraging customer intent.
Customer intent is the driving force behind every search, every click, and every purchase.
When you understand what your customers truly want, you can tailor your marketing efforts to meet their needs precisely. This leads to higher engagement, better conversion rates, and ultimately, business growth.
There are several ways to gain insights into your customers' intentions:
- Surveys: Direct feedback from your audience can provide valuable insights. Ask open-ended questions about their challenges, goals, and what they're looking for in a product or service.
- Forums: Industry-specific forums are goldmines of information. People often share their challenges, ask questions, and discuss their needs openly.
- Social Media: Monitor conversations around your industry on platforms like Twitter, LinkedIn, and Facebook. Pay attention to the questions people ask and the problems they discuss.
- Polls: Quick, focused polls can give you snapshots of your audience's preferences and pain points.
- Customer Service Interactions: Your support team is on the front lines. The questions and issues they handle daily can reveal a lot about customer intent.
But there’s one that’s often overlooked by anyone but the experts…
The Power of Search
While all these methods are valuable, one of the most powerful ways to understand customer intent is by looking at what people are actively searching for online.
Search queries provide unfiltered insights into what people want at the exact moment they want it.
Consider these examples:
The Power of Search
While all these methods are valuable, one of the most powerful ways to understand customer intent is by looking at what people are actively searching for online.
Search queries provide unfiltered insights into what people want at the exact moment they want it.
Consider these examples:
- If someone searches for "cheap wedding dresses in Las Vegas," you know they're planning a wedding, they're budget-conscious, and they're looking in a specific location.
- A search for "how to fix a leaky faucet" indicates a DIY mindset and a specific plumbing problem.
- "Best project management software for small teams" reveals a business need, a desire for quality, and information about the size of the organization.
These searches give you a direct window into the user's mindset, allowing you to tailor your content, products, and services to meet their exact needs.
By combining insights from various research methods with an understanding of search behavior and the underlying algorithm, you can create a comprehensive picture of your customers' intentions.
This knowledge becomes the foundation for all your marketing efforts:
It informs your website content, ensuring you address the exact questions your audience is asking.
It guides your article topics, allowing you to create content that directly answers your audience's queries.
It shapes your video content, helping you create tutorials and explanations that align with what people are searching for.
It influences your social media strategy, enabling you to join and lead conversations that matter to your audience.
It even impacts your product development, helping you create solutions that directly address the needs people are actively searching to fulfill.
Your Next Step: Join Us for a First-To-Market Opportunity
If you've found value in this series, you won't want to miss our upcoming training session this Thursday.
We'll be revealing a powerful technique that ties all these concepts together – a method that will allow you to:
- Grow your existing business with unlimited free traffic
- Help generate more leads and sales for your existing clients
- Start selling a brand new service to business for anywhere from $500 to $5,000… plus, it can be a door opener to many other services!
This training will provide you with a practical, actionable strategy that you can start implementing immediately to transform your marketing efforts and accelerate your business growth.
Join us on Thursday and discover the key to unlocking unlimited free traffic and business growth.
We can't wait to see you there!
Join us on Thursday and discover the key to unlocking unlimited free traffic and business growth.
We can't wait to see you there!
Leave a Comment Below and Let Us Know Why You're Excited to Learn More About Generating Free Traffic!
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Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
Disclaimer "Choose Your Path Core 4 Mastery Training + Software Access ": Access Is Intended For Software And Services That You Don’t Have. These Are Lighter Versions Of Each Software Suite That You Will Have Access To For The Entire Mastermind
